Cookies Policy

Alpha Trader Firm LLC ("Company," "we," "our," or "us") uses cookies and similar tracking technologies on our website at www.alphatraderfirm.com. This Cookies Policy explains what cookies are, how we use them, the types of cookies we use, and how you can manage your cookie preferences. This policy should be read in conjunction with our Privacy Policy.

By continuing to use our website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our website.

A. Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled. They enable core functionality such as user authentication and session management, security features (CSRF protection, fraud prevention), load balancing and server routing, cookie consent preferences storage, and shopping cart and checkout functionality.

B. Performance & Analytics Cookies

These cookies collect information about how visitors use our website, helping us improve performance and user experience. They track pages visited, time spent on pages, navigation paths, error messages, loading times, scroll depth, interaction patterns, traffic sources, and referral URLs.

We use the following analytics services: Umami Analytics (privacy-focused, cookieless analytics) and Google Analytics (where applicable, with IP anonymization enabled).

C. Functional Cookies

These cookies enable enhanced functionality and personalization, including remembering your language and region preferences, storing your display preferences (e.g., dark/light mode), pre-filling forms with previously entered information, and remembering your cookie consent choices.

D. Marketing & Advertising Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They may be set by us or by third-party advertising partners and may track your browsing activity across websites, ad impressions, clicks, conversions, audience segments for targeted advertising, and social media interactions.

Third-party advertising partners may include: Meta (Facebook/Instagram) Pixel, Google Ads and Google Tag Manager, Twitter/X conversion tracking, and retargeting platforms.

E. Social Media Cookies

These cookies are set by social media platforms when you interact with social sharing buttons, embedded content, or social login features on our website. They may track your activity for advertising purposes even if you do not click on the social media elements. Platforms include Facebook/Instagram, Twitter/X, Discord, YouTube, and TikTok.

You have several options for managing cookies:

Browser Settings: Most browsers allow you to refuse or delete cookies through their settings. The following links provide instructions for popular browsers: Chrome (chrome://settings/cookies), Firefox (about:preferences#privacy), Safari (Preferences > Privacy), and Edge (edge://settings/privacy).

Opt-Out of Analytics: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Opt-Out of Advertising: You can opt out of interest-based advertising through:

• Digital Advertising Alliance (DAA) at optout.aboutads.info
• Network Advertising Initiative (NAI) at optout.networkadvertising.org
• European Interactive Digital Advertising Alliance (EDAA) at youronlinechoices.eu

Do Not Track: Some browsers offer a "Do Not Track" feature. Our website does not currently respond to DNT signals, but you can manage tracking through the methods described above.

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our business practices. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically. Material changes will be communicated via a prominent notice on our website.